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A KROGER-CENTRIC CONSUMER PRODUCTS AGENCY

Feldkamp Marketing sells Consumer products to Kroger. Since 1987 we have been providing the critical platforms needed to build a strong customer connection between our brands and Kroger.
Similar to Kroger’s family and 350,000 associates, the Feldkamp’s are passionate about putting the rights brands in the right hands.  Among our team, more than a few of us have worked for Kroger and can provide “insight from within”.
We are also ALL Kroger shoppers and want others to have the same excellent experience that we expect!

Jeff, Russ and Dan Feldkamp | ~ Owners

 

ouroffice

2500+ skus Represented

35 Different Commodities

$400M+ in
Annual Sales

Branded and Private Label Representation

"As our business has grown double-digits within the HBC category year after year, the Feldkamp team has proved a successful and strategic partner. Their organization has grown in store footprint, headcount, shop data analytics, and total sales all with superior team members dedicated to match our growth. The team has a very dialed-in approach as they launch new items, each person plays a pivotal role in that success.  The best way to describe the company is certainly "first-class" in all they do."

D.J. Tanner CYTOSPORT

 

"I have had the pleasure of working with Feldkamp Marketing over the past 15 years on both Branded and Own Brand businesses. In each business we experienced a level of professionalism, insight and execution that is rarely seen. Jeff and his team not only provide for the day to day tactical needs of the business, but they are a valuable strategic partner when plans for the long term are required. Anyone working with Feldkamp Marketing can expect growth and profitability with a partner that is also a pleasure to work with."

Mark McCumby ~ Ranir

" The Pharmavite team has worked with Feldkamp Marketing for over 30 years, growing our business profitably each year. The continued professionalism and improved service to our company has greatly improved our relationship and engagement with Kroger Leadership. Feldkamp Marketing and their staff use a team approach which is key to driving business results, aligning strategies, and supporting our Joint Business planning process. They are very respected and looked to for support on all initiatives at Kroger."

Melanie Cannatella Pharmavite

WHAT MAKES US DIFFERENT?

OWNERSHIP

CUSTOMER SERVICE

ANALYTICS

DEMANDTEC

BRAND MANAGEMENT

MERCURY

WHAT MAKES US DIFFERENT?

OWNERSHIP

CUSTOMER SERVICE

ANALYTICS

DEMANDTEC

BRAND MANAGEMENT

MERCURY

OUR FOUNDER AND THE KROGER COMPANY

After working his way through college, Our Founder, Russ Feldkamp Sr.,  began a 30 year career with Kroger that started in management training.  He worked his way up and finished his career as the V.P. of Merchandising.  In 1987 he took the Kroger retirement plan and started his own consulting business – launching Feldkamp Marketing.

In the early 90’s Russ recruited his sons from their own specialties into his company.  The brothers bought the business a few years later and since then have expanded its scope and brand base to 400MM in sales, 200+ brands, and over 2,000 individual skus.

We are proud to serve Kroger and its loyal customers.  Founded in 1883, Kroger is now one of the largest retailers in the world and employs approximately 431,000 full- and part-time employees. Kroger operates, either directly or through its subsidiaries, 2,778 retail food stores under a variety of local banners with almost half of those having fuel centers.

Corporate brand products play an important role in Kroger’s merchandising strategy and we are excited to be part of this. On average, Kroger stores stock over 14,000 private label items and approximately 40% of the corporate brand units sold are produced in Kroger’s own food production plants.

As Feldkamp Marketing continues to grow with over 20 employees so does Kroger.  Kroger’s most notable recent mergers include Harris Teeter (Jan 2014), Vitacost.com (August 2014), and Roundy’s (Dec 2015).  Look for exciting news to come!

$B+
SALES IN 2015
K
EMPLOYEES
+
STORES

OUR SUCCESS IS MEASURABLE

THE KROGER GROCERY FAMILY OF COMPANIES

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Ready to take your brand to the next level?

Ready to take your brand to the next level?

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