Our grocery broker services are designed to deliver results for your brand.

We combine expert sales, brand management, analytics, promotional planning, customer service, and product support with innovative execution and Kroger expertise to deliver results. 

We Offer









Sales & Brand Management

Kroger is our only focus. We have specialized teams dedicated to drive brand sales within Kroger and its subsidiaries. Visit Our Teams page to meet the experts.

We take pride in offering the following services:

  • Innovation support
  • New item meeting strategy
  • Commodity specific expertise
  • Category management linked to insights
  • Growth development strategy
  • Assortment, merchandising & pricing strategy
  • Segmentation & trend analysis
  • Display opportunity development and execution
Positioning brands for growth

The Feldkamp Innovation Center supports our growing grocery business:

  • Live Kroger planograms
  • Host category reviews on-site
  • Test kitchen
  • Training sessions for Kroger category managers
  • Host Innovation Summits
Positioning brands for growth

Let us optimize your brand’s potential.

Our directive is to both know your brand and understand category strengths, weaknesses, and opportunities at Kroger.



Our clients expect to understand their business, whether that be consumer/shopper habits, store analytics or POS results.

Deep business understanding from analytics is critical to ensuring:

  • Efficient and effective marketing spend, including pre- and post-analysis
  • Targeting the right shopper
  • Growing the category
  • Support for your business by Feldkamp’s analytics team
Positioning brands for growth

We provide customized dashboard views to help you more efficiently manage and grow your business:

  • Post-promotion analysis
  • New-to-Kroger vendor overview
  • Display analytics
  • Forecasting
  • Competitive brand analysis
Positioning brands for growth

We are fluent in:

Let us help turn your data and insights into actions that grow your brands!


Promotional Planning

We work closely with our clients to develop a promotional strategy to exceed annual goals while aligning with Kroger’s category objectives, elevating where possible.

Our approach begins with:

  • Developing a promotional plan and strategy ahead of critical Kroger, Harris Teeter, and Vitacost deadlines
  • Utilizing Feldkamp-derived analytic tools and deliverables to manage the business in detail and pivot when necessary
  • Managing client/Kroger relationships to increase brand/promotional visibility within Kroger’s strategic category partners
Positioning brands for growth

The strategy we implement will deliver:

  • Brand, category and competitive analysis to ID (identify) incremental promotional opportunities
  • Pricing analysis and execution of cost changes
  • Display forecasts, setup and recommendations, where applicable
  • Promotional analyses (pre and post) for TPRs, 3rd party events and other promotional related activations
Positioning brands for growth

We achieve our clients’ goals by:

  • Managing the promotional contract process, submissions and deductions through Demandtec and other Kroger-centric platforms
  • Working closely with 3rd party Kroger promotional partners, including 84.51, Inmar, KPM, CitrusAd, Live Naturally, NewsAmerica, FrontLine Marketing, Vestcom, Valassis, among others
  • Submitting programs on behalf of client partners
  • Supporting clients’ annual planning and presentation needs
Positioning brands for growth

Let us develop your promotional strategy!

We work closely with Kroger on a daily basis, collaborating with managers across the retailer landscape. Let us develop a promotional strategy that provides your brand with the greatest potential for success!


Customer Service

Our experienced team takes customer service responsibilities seriously.

The customer service team is responsible for:

  • Purchase order communication between the client and Kroger
  • Setting up new vendors within Kroger
Positioning brands for growth

We dedicate full time resources to navigating:

  • Lavante Portal
  • Supplier Hub
  • Vendor Item Portal
Positioning brands for growth

We offer buyer support by:

  • Working with the replenishment buyers on clients’ purchase orders
  • Submitting claims in Lavante with help from the client
  • Coordinating EDI cost changes
Positioning brands for growth

Let us help you speak Kroger’s language.