Products that optimize health through vitamin and mineral supplements.

Our Vitamin team is a voice of authority at Kroger and we can facilitate growth at every level.

Experts in vitamins

Our extensive experience and investment in the vitamin category provide a voice of authority that clients and retail managers alike can rely upon to more effectively sell and manage assortment decisions. We are your experts in promotional execution, innovation strategy support, analytics, and e-commerce.

Experts in vitamins

Best in class VMS merchandising team including experts in promotional execution, innovation strategy support, analytics and admin support.


Our team is capable of managing growth at every level regardless of scale, providing a voice of authority in Kroger VMS.


Fully integrated e-commerce development team with over 10,000 active VMS SKU’s under management.


Leadership role in Kroger CBD strategy and retail/e-tail distribution.

The Innovation Center

Our new innovation center was completed with dedicated live Kroger and divisional VMS planograms. In-person and virtual collaboration capabilities make meetings a breeze.


Collaborate in the live interactive meeting center


Collaborate in dedicated ZOOM and TEAMS virtual meeting rooms.

Meet the Vitamin team!

The Vitamin Team continues to set itself apart in the category by combining experience, investment, trend awareness, analysis, and a commitment to excellence. They continue to exceed clients’ expectations by driving growth.

Our Team

“Feldkamp Marketing is truly top notch when it comes to broker representation at Kroger. They are passionate about the business and approach it from an owner mindset. Their feedback and execution has taken our business to a whole new level. In addition they have helped us cultivate a strong relationship with our Kroger buyer. I would highly recommend them to anyone looking for representation at Kroger as you will not do better.”

- VMS Vendor

“I am always thankful for this broker’s commitment to Nordic Naturals’ success and their unparalleled commitment to Kroger’s ongoing success.”

- Lori Crawford, Eastern Regional Sales Manager, Nordic Naturals

“The entire Feldkamp team became our business partner on day one! They outlined a plan to grow our mutual business and helped facilitate our internal HQ team on various CPG long-term strategies.”

- VMS Vendor

Ready to get started?
Contact Vitamin team leader, Michael Trevor to get going.